Your Guide to Advertising Signage
Advertising and Other Signs
The advice on this page is provided to help residents and business owners keep within the limits of what is known as 'deemed consent' for signage and advertising which must be within the boundary of your property.
A Quick Guide
Advertisements Which Are Not Permitted
It is an offence under Section 224 of the Town and Country Planning Act 1990 to display an advertisement without the consent of the local planning authority or the Secretary of State and anyone convicted is liable to a maximum fine of £1000. Any person whose goods, trade or business is given publicity by the advertisements may be liable to prosecution. It is also an offence under Section 132 of the Highways Act 1980 without the consent of the highway authority or without a reasonable excuse to affix any picture, letter or sign or other mark to the surface of the highway or any tree, structure or works on the highway and if they do so under this provision they are liable to a maximum fine of £2500 for each offence.
Advertisements Which Are Normally Permitted
Conditions for display without application
An outdoor advertisement is permitted for display without the planning authority’s specific consent if:
• the effect of the rules is to exclude it from direct control; or
• it comes within the provisions of one of the 14 classes of deemed consent specified in the rules.
In basis deemed consent applies to notices within the curtilage of a property you own and can be informative (Class 2(A): i.e. ‘Beware of the Dog’, ‘No Parking’ etc) or relate to a business that you run from that premises (Class 2(B)). In all cases the advertisements must be of an area less than 0.3 square meters per different road frontage you have.
If your advertisement is not permitted in either of these ways, you must first obtain the planning authority’s consent before you display it.
The description of advertisements which follows may not include all the conditions and limitations which apply to a particular class, and you are advised to consult the Regulations for all these details.
Class 3(D) permits temporary notices or signs which are intended to advertise any local event being held for charitable purposes, which may be religious, educational, cultural, political, social or recreational, but not for any commercial purpose. This permission would include an advertisement for: a church bazaar, a fete for a parent-teacher association, a sponsored marathon in aid of charity, an amateur sports event, but not any sporting event organised for commercial purposes.
The advertisement permitted by Class 3(D) must not exceed 0.6 of a square metre. And, if a Class 3 advertisement relates to a sale or event, it must not be displayed more than 28 days before the sale or event begins and must be removed within 14 days after it ends.